CVS Sports Live: CVS sells off ‘The Biggest Loser’ and ‘Gang Related’ content
The retail giant CVS said Wednesday it will sell off its popular “The Bigger Picture” and “The Gang Related” shows on its online video service and online video platform.
In a blog post, the company said it will cut the shows, along with all of its digital properties, “as part of our commitment to creating a better place for our customers.”
The move comes after a year of growing online viewership for both shows and its popular mobile app.CVS said that it had about 30 million customers on its video service in the first quarter of 2018, up from about 9 million a year ago.
In the first six months of 2019, the digital video business grew 16 percent year-over-year to $3.5 billion.
The company said that online video was the most popular channel for video content.
CVS’s video content business has grown by more than 50 percent annually in the past decade.
Cuts include “The Better Rivals,” which launched in February and has been a top-rated show on the CBS Sports Network, and “Gang related” (which has averaged 3.7 million viewers and has won three Primetime Emmy Awards), according to Nielsen data.
The shows have been watched by more people on average than any other shows in the company’s history.CES, which also owns several cable networks, said in a statement that the company “is committed to making the most of the tremendous growth opportunity the digital entertainment ecosystem has created for consumers and businesses.”