What is ‘the new face of sport’?
By the time you read this, you might have seen the announcement of a new ‘face of sport’ for the 2020 Olympics in Tokyo, but you might not have heard the name of the brand.
Hibbett is a Japanese brand that was founded in 2015 by Masato Hirokawa, a Japanese sports journalist and one of the founders of the popular sports website Sports Illustrated.
Hirokawa left the company in 2017 to pursue other opportunities and, by 2019, he had left his position as the CEO of his former employer, the National Basketball Association, to join the company.
As a result, Hibbett now has a new name: “Crowns of the City”.
In a blog post announcing the new brand, the brand said it was aiming to “transform the world of sport and entertainment in the future.”
It said that in 2020, the 2020 Olympic Games in Tokyo will be the largest sports event ever, drawing more than 2 billion people and the world’s largest media event with almost 2.5 billion viewers, as well as being the first ever to have a live television broadcast and a live online broadcast.
According to the brand, in 2020 there will be 2,500-million people watching sports and entertainment content online, including a record 6.5 million live online streams.
“We’ve built an empire of brands with a strong global reach and a vision for the future of sports and other entertainment.
We want to be a part of that vision, with our new Crowns of Tokyo brand,” the brand wrote.”
This is an exciting time to be part of the 2020 Tokyo Olympics, where we’ll see the greatest number of athletes and fans of sport on home soil.
We’re excited to bring the world an incredible, unprecedented Olympic experience and experience that we can’t imagine anywhere else,” the statement continued.
Hikata Shigeru, who is in charge of the new Crown of Tokyo, said that the brand was aiming for a global audience of more than 5 billion people across all platforms, including television, streaming, and social.
“Crown of the city will provide an unprecedented experience that will be unmatched in history, with the most-searched sport ever,” Hikata said.
“It’s the world leading sports brand with an iconic identity and a brand that people can trust,” Hikashi added.
Hirakawa and Hirokawas vision for Crowns is to “build a brand with global reach, global audience, and a world-class brand,” according to the company’s statement.
Hihirokawamis statement said that by 2020, Crowns will have been operating in Japan since 2012, having been founded in 2006.
It said that its first brand, Crown Sports, was established in 2005, and its last brand, Premier Sports, launched in 2015.
Hiawatha, who also heads the brand and is the head of the sports team, said Crowns aims to build on its success in Japan by bringing new and innovative brands to other countries.
“Today, we are proud to announce Crowns and the crowns of cities will launch in Hong Kong, Japan, Australia, Singapore, and Dubai, and Crowns in China, Brazil, Mexico, and the United States,” Hiras statement read.
“These new brands are also part of our global vision to be the global voice of sport.
We believe the new crowns will be a new face for sports and media in 2020 and beyond.”
Hiro, Hirok, and Hiro, the Japanese sports personality, said they were “delighted to join Crowns” and that they would use their experience as a sports reporter and sports business leader to build Crowns’ brand.
“I am delighted to be joining the Crowns family as our new face, and I look forward to building on our history as a global sports brand and global brand builder,” Hiro said in a statement.